Jen is a freelance graphic designer with a fine arts background. She specializes in creating print and web designs with an artistic eye and attention to detail. She creates marketing and business material for various local clients within the fields of the arts, education, health services, museum, non-profit, small business, and transportation.
Her skills include advertising and print design, website design, UI/UX design, logo creation & branding, business consulting, social media, SEO, copy editing, and photo retouching. She designs print materials such as brochures, business cards, and flyers. She is also versed in creating business materials such as Word letterhead, Excel spreadsheets, and PowerPoint presentations. She brings her background in business to each client, and prides herself in organization and clear communication.
Art & Business Background
Before working in the field of Graphic Design, Jen was a potter. She received a Fine Arts degree from SUNY New Paltz. Upon graduating, she set up a studio and focused on making pottery, from functional tableware designs to garden planters. She sold her work regularly at craft shows, local galleries, and online for over a decade.
Making a living off of pottery proved to be challenging, so she worked at various retreat centers in the Hudson Valley. She performed job duties from accounting and contractual agreements, to scheduling and event planning. This gave her a solid business background and an understanding of the importance of meeting deadlines. However, she was missing having creativity in her daily work life.
Fast forward to 2013. Jen returned to SUNY Ulster to pursue an Associates Degree in Advertising Design and Graphics Technology. She learned how to use the design programs and bring her ideas to life in a digital format. She bridged the gap between her business and art worlds, and hasn’t looked back.